In the year 2012 Acorp started their first
business venture. This venture was about Virtual Reality Gaming called the ‘The
Rift’. The Rift worked by placing a head gear on the user which was virtual
reality. The user would be able to move the character of the game by rotating
their heads and a myo band to detect the movement of your hands. In order to
raise funds for the project the company had many investors who like the idea
and most of the funds were generated from Kickstarter.
The company was formed by three
individuals namely Arham, Osama and Shahan. The Rift has been tested on
F.E.A.R, Bishock, Doom 3 and Roller Coaster tycoon. These tests were conducted
by the general audience at several gaming conventions. The Rift is widely
appreciated and has a positive response.
The Plan to launch The Rift is in the
year 2015 but the developers have noticed that the user is unable to play due
to longer periods due to severe nausea and disorientation. This could be
because that the technology is new and people are not used to it or simply the
mind is not strong enough to handle the VR technology.
The developers are facing a huge dilemma
as in order to give returns to the investors they need to take The Rift
commercial but they are also afraid that if they launch this in the market
before coming up with a solution things might get backfired.
The developers are also considering of
selling the product to a third party but can’t reach a unanimous decision due
to the effort it took to breathe life to this project.
well written, however, you should come up with the strategy. For instance as you said the company is going to sell it out to the third party then what will be your selling point? following to that what particular edge you have on you product with respect to the available products, you have to spell it out.
ReplyDeleteOnce you will have the clarity, you will be able to design a good elevator pitch and concept note for fund raising or marketing stuff for selling the product, or something similar to that
--Rauf
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ReplyDeleteThanks for your feedback sir. This is just a case scenario that needs to be solved. I have just prepared a case for solving according to the scenario. further more, There are some confusions on how to solve a case which I will discuss with you in person inshaAllah !
ReplyDeletefrom these cases or scenarios I would like to discuss different situations where relevant documents, business strategies and legal agreements may play critical role.
ReplyDeleteOtherwise you would not be able to understand the effectiveness of these docs