He intended to create hype of X8...

I, Israr Ahmed is the owner of “IA Technologies” which was founded in 2004 in Karachi, Pakistan. IA manufactures mobile phones, ranging from entry level budget cellphones to high end smartphones. Initially, IA was a small company which operated in Pakistan, but it grew over the span of 10 years and now IA smartphones are being sold throughout Asia.

In March 2008, we employed Mr. Arsalan Mubeen. He had excellent skills in product designing and therefore we appointed him as a senior design engineer. A Non-Disclosure Agreement was signed between Arsalan and IA Technologies which clearly mentioned that all the designs made by Arsalan during his stay at our company would be the property of IA.

Everything was going fine and IA was making its name popular day by day. We were planning to launch our premiere smartphone “Tune X8” in World Mobile Congress 2013, which was going to be held on 25^th February 2013. It was in 15^th January 2013 that Arsalan made the biggest mistake ever. Without the consent our company, Arsalan leaked a few images of X8 over the internet.

Arsalan intended to create hype of X8 on the web, that’s why he pulled such a stunt. The outcome was completely opposite. Technological blogs and reviewers started commenting on IA’s possible upcoming model.  Many started giving their views in a very criticizing manner. The leak went in its own direction, causing IA’s flagship smartphone to gather hatred even before it was launched. The action of Arsalan caused a very deep scar on the company’s upcoming model. It was then, only a matter of time before we released X8 officially in WMC’13. Unsurprisingly, X8 became a flop smartphone.

Arsalan was dealt with company’s lawyers and was taken under trial. The case was proceeded in Pakistani court. Finally, after 3 months Arsalan was declared as innocent. On 5^th May, the court gave its decision in Arsalan’s favor saying that IA’s NDA only stated regarding the ownership of designs. There was no clause against leaking/sharing designs in order to create hype among the people. IA Technologies learned a big lesson that day.